sales strategies

Who Are You? Why You Need a Personal Sales Brand

"Hi, I'm Tom Bradford, your six-second salesperson!" I was stunned and quite frankly speechless (a rare condition). "Your six-second salesperson." What a great opening line! I initially thought this meant he was going to sell me a motorcycle in six seconds. "What does that mean?" I asked. Tom quickly responded. "I am the fourth guy

Tough Customer? Try Using the Burden of Proof

Have you ever worked with customers who seemed skeptical of your products or services? Perhaps they questioned a particular product, accessory, warranty plan or even your company's claims of customer service? Or maybe you've encountered somebody who was misinformed by a so-called knowledgeable friend or family member? Somebody who was convinced that he or she knew the truth about how