expertise

How Much Credibility Do You Have?

In recent posts, I wrote about ways in which you can gain and lose credibility. Now it's time to evaluate your current level of credibility. Success in selling is tough to achieve if you don't have credibility as a sales professional. And credibility cannot be achieved if you do not possess the following three attributes:

Four Ways to Elevate Your Credibility

In a previous post, I wrote about four ways you can lose credibility. This time, I'll cover four ways to build more credibility in the eyes of everyone you encounter: 1. Realize that nothing breeds success like success. Publicize your successes, but don’t boast about them. Demonstrate your triumphs, relate your victories, repeat your progress. This

Sales Success: How Well Do You Know Your Market?

Americans are frequently accused of being an insular group. We don’t, some claim, know what’s going on in the world around us as much as we should. There may be a regrettable amount of truth to that. With some people, that insularity carries over to their professional lives. Face it: Many people know what’s going

Four Ways to Reinvent the Roles of ‘Sales Professional’ in Your Dealership

Last time, I wrote about all the reasons why motorcycle salespeople are becoming worth less — but not worthless. If dealerships are to remain relevant they must reinvent the salesperson role to make it more significant. Here are four ways to do that: 1. Be an object of interest. Lance Orso, a sales professional at Dallas

Why Expertise and Credibility Go Together Like Chocolate and Peanut Butter

Let’s hear it for BusinessDictionary.com — the only online dictionary to define “expertise” the same way I do. The site states that the term describes the “basis of credibility of a person who is perceived to be knowledgeable in an area or topic due to his or her study, training or experience in the subject