customer engagement

The Secret to Engaged Customers

Today, customer engagement is the key to everything. Just ask Facebook’s Mark Zuckerberg or BuzzFeed’s Jonah Peretti. Online content providers, social media engineers, game designers, app creators and the like use every tool in the psychological playbook (conflict, nostalgia, hyperbole) to keep your attention for just one more moment, one more click, one more visit. They

Referral Reluctance: What Are You Afraid Of?

In a recent post, I wrote about the importance of referral business and promised to share with you ways to consistently produce referral business. Here we go... With so much evidence proving why referrals are important – and enough consensus among sales professionals regarding the positive nature of referrals – why are they still underutilized?