Peak Dealership Performance Newsletter
Helping you earn more, stress less and make a difference
Message from Mark:
We’ve been working hard here at the world-wide headquarters for Peak Dealership Performance. New clients, new projects and a host of other cool activities have been keeping us busy.
While we were at it we revamped your Peak Dealership Performance newsletter for better organization and readability. Every issue will have short and powerful articles on sales, marketing and management. And of course, something fun.
Also, we’re pleased to announce our forthcoming McGraw-Hill book:Accelerate the Sale: Kick-Start Your Personal Selling Style to Close More Sales, Faster is on the press as I write this.
We start book speaking engagements on the East Coast later this month and Amy and I are terribly excited about this new chapter (couldn’t resist) in our business. McGraw-Hill is excited as well, and will be promoting the book (rare), in many ways, most notably for you, in Selling Power magazine beginning in July.
The book has even been endorsed by none other than sales legend Brian Tracy, author of The Psychology of Selling. Here’s what he has to say about it: “This powerful, practical book, based on proven, real-life experience, shows you how to make the sale, faster and easier than ever before!”
Go to www.AcceleratetheSale.com for more information.
Now, on to your Peak Dealership Performance newsletter …
Provide an “A-ha” Moment
At the risk of infuriating trademark attorneys at Oprah Winfrey’s Harpo Productions, I dare to use this colloquial phrase, because it communicates my point so well.
One of the surest ways to remain in control as you speed toward closing a sale is to provide your buyer with a moment in which he scratches his head and says …