My End-of-the Decade Wish

As we approach the end of one decade and the beginning of a new one, I wish all of you an accelerated 2020. Merry Christmas and Happy New Year from my family to yours.  Photo by invisiblepower from Pexels.

How to Finish 2019 Strong

Successful sprinters are taught to “run through the tape.” Don't slow down as the the finish line approaches; speed up. Far too many people say, “Well … it’s the holidays. Everyone is slowing down and getting ready for Christmas.” Don’t be like them. Here’s what you should do to finish 2019 strong and position yourself for a

How to Elevate Your Customer Engagement

In a recent post, I wrote about some basic ways to create engaged customers. But if you want to take your customer engagement to the “next level,” here’s what to do: Ask for your customers’ opinions about different aspects of the business. Asking someone for their opinion about a meaningful business topic is the fastest

The Secret to Engaged Customers

Today, customer engagement is the key to everything. Just ask Facebook’s Mark Zuckerberg or BuzzFeed’s Jonah Peretti. Online content providers, social media engineers, game designers, app creators and the like use every tool in the psychological playbook (conflict, nostalgia, hyperbole) to keep your attention for just one more moment, one more click, one more visit. They

My Holiday Selling Advice? Keep It Clean

The holiday shopping season shifts into high gear this week with Black Friday, and it's time to share my annual seasonal selling advice: Don’t be one of those brands, companies, stores or individuals that skate the fine line between ethical and manipulative persuasion. Whenever I talk about persuasion — on my other website, at speaking

Give Yourself the Gift of Success

When people ask me about the secret to success, I don't just give them one. Success requires that you possess several specific traits. Last time, I offered three of those traits; here are four more. Note: This list is not exhaustive, nor in any particular order, but if you apply them, I like your chances.

Seeking Greater Success? Try These Three Ideas

I’m often asked about traits or characteristics of successful people. Whether you want to accumulate wealth, get in shape or accomplish something professionally, there are particular traits you must possess to do so.  Here are some of the keys you will need if you want to be successful. This list is not exhaustive, nor in any

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Who Are You? Why You Need a Personal Sales Brand

"Hi, I'm Tom Bradford, your six-second salesperson!" I was stunned and quite frankly speechless (a rare condition). "Your six-second salesperson." What a great opening line! I initially thought this meant he was going to sell me a motorcycle in six seconds. "What does that mean?" I asked. Tom quickly responded. "I am the fourth guy