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The Ne Plus Ultra of Follow Up

2011-08-02Erik Bacon, sales professional at Hal’s Harley-Davidson, has achieve top dog status in my book for his follow up card system. Yes, we all know we should send follow up cards to our customers, but far too few of us actually execute this notion. Eric takes it one step farther; he sends customized follow up cards.

2011-08-03-altHe puts a picture of the specific motorcycle (not just same brand or model family) and then will put a picture of the customer on their new bike, in the card as well. And then, with this interesting website offering, he’s able to custom imprint a personal note, in his own hand writing!

2011-08-04It’s expensive, there is a set up fee of approximately $400 and there is a per-card-sent price, but man, is it impressive. Of course, Eric would be the first to tell you it’s his father’s business and it is based on a multi-level marketing idea, i.e. there are price incentives for you to encourage others to sign up; but well worth a look in my opinion … sendoutcards.com