In a previous post, I identified nine ideas for getting sales back on track. Now, I’ll focus on seven more.
1. Call five of your best customers, just to check in. Don’t try to sell anything. Just be interested in them — like this: I was thinking about you the other day and wanted to hear how things are going for you.
2. Create a morning “priming” routine. For example, every single morning, I check my sleep stats, stretch and listen to motivational programming while my coffee is steeping. Then I sit outside, drink my coffee and review my long- and short-term goals. I do some quick exercises and then my first 20-minute meditation. Every single day. This primes me for everything. (Yes, I get up early and so should you.)
3. Have an external locus of learning: Read enlightening and meaningful newsletters, articles and books. Listen to insightful podcasts and watch effective YouTube content.
4. Become disciplined. Sales leverage is derived through prospecting and referrals. Keep doing the right things long enough, and good things will happen.
5. Dress better. End of discussion.
6. Avoid negative people. In today’s interconnected world, that means that you also should…
7. Eliminate social media — or at least dramatically reduce it to about 10 minutes per day. Drop that nonsense; it’s no good for you.
My mentor told me years ago that throughout time, nature’s most perfect predators — from the T-Rex to the modern-day cheetah — only experience a success rate of about 10 percent.
So pick yourself up, brush yourself off and make another call or send another email.
Don’t view yourself as a salesperson. Rather, consider yourself an educator on a mission to teach as many people as possible about the wonderful products and services you sell.
Tough times don’t last, tough people do. And you’re tougher than you think.